INSTITUTION Tyler School of Art and Architecture

INSTRUCTOR Caleb Heisey

FALL 2023

Swingle’s is a baseball-inspired, zero-sugar, keto-craft soda line. Named after the Swingle fruit, also known as monk fruit, Swingle’s is the perfect soda substitute for athletes or just anyone looking for healthier soda alternatives. Swingle’s fun vintage mascots and monotone color system create a nostalgic brand while still feeling new and clean. Each flavor has a unique mascot, color palette, and typography, creating individual “team flavors.” The strong pinstripe background and logo on top of each can anchor the brand and solidify it’s vintage style.

The back panels of each can feature a series of icons, both decorative and containing nutritional facts.

These icons are used throughout the brand as a fun way to display our healthy facts consistently between the packaging and advertisements.